A person’s signature is their identity, their essence — it encapsulates who they are and what they stand for. It’s a quality at every person’s core, and it’s why people are always striving to find more about what it means.

For LG's new Signature Launch, we partnered with influencers from fashion/cuisine/storytelling subject-matter experts to relevant arts figures and everyone in between to help share their own personal signatures and create a universal call-to-action for everyone to find their own using the LG SIGNATURE Analyzer. 

Role: Social Media Launch Strategy