Sharing ideas can create powerful connections that stretch across cultures and continents. I believe social media not only provides a place for sharing, but a chance to be part of a conversation. see How I've built valuable relationships with customers and more of my work below.
The amount I grew Fitythree's Instagram followers within one year.
Number of countries and territories I've interacted with.
Number of Instagram takeovers I've planned.
Platforms I've worked on, including: Twitter, Facebook, Instagram, Snapchat, Mailchimp, and Wordpress.
Put It On Paper Campaign
With the release of Paper 2.0 and a move towards productivity, it was time for a new chapter in Paper. Everything was re-imagined for the release including a new app icon, social media brand voice and creative assets. For the campaign, a teaser website was created where users could sign up to be notified of the release, a 60-second video showed a quick snapshot of the new possibilities within Paper and gifs were created to showcase the newest features on social. With such a large change to the app, awareness was most important with the existing community. The campaign not only received over 2 million new users, it kept retention rates high with the 17 million community members already using Paper.
FiftyThree Instagram Takeovers
At FiftyThree, I created a call-to-action inviting makers and creators across the globe to tell their story. Each weekend; an artist, designer or maker who used Paper would take over the account to show the community their life and work through pictures. These takeovers became a big hit and helped FiftyThree grow their following exponentially by always have fresh content, new perspectives and tapping into other's communities.
FiftyThree x Buzzfeed
FiftyThree partnered with Buzzfeed Art Director, Chris Rittle, on Buzzfeed's DIY Facebook page to create a quick video tutorial that utilized Paper to create quick hand-lettering techniques. The video received over 500K views and 4.5K shares. Check out the tutorial here.
JetBlue - Know Before You Go
At JetBlue, I wrote and edited the Know Before You Go Campaign. Customers could visit the site to read a quick snapshot of things to do, see & eat before deciding on the perfect JetBlue Getaway.
Looking for a Social Media Strategist for yourself or company? Contact me here!